The health of future generations begins today.
A mission to end chronic disease where it starts.
Decades of research shows that nutrition and environment not only affect our own health, but play a major role in determining the likelihood of adult chronic disease for our children—and for their children. We call this connection between generations the 100-Year Effect.
Watch the Trailer: The 100-Year Effect
Join OHSU medical scientist Dr. Kent Thornburg as he advocates for the health of future generations and spreads the word about the 100-Year Effect.
Why It Matters
Today’s children will be the first generation in American history to live shorter lives than their parents.
Chronic disease is on the rise in young people, threatening to shorten lifespans and overstretch our nation’s health care system. And we know what could change that trend: ensuring all babies are born to well-nourished parents.
6 in 10 adults in the United States have a chronic disease
Treatment of chronic disease accounts for 80 to 90% of health care costs in the United States
Heart disease is the leading cause of death in the United States
Get Involved
You can help protect future generations today.
Whether learning more about a nutritious diet, helping to educate others, or advocating for policy changes around access to healthy food in your community, there’s a next step for everyone.
Celebrate National Future Generations Day 2026 on March 20
Join communities across the world on the third Friday of every March as we come together to bring long-term health thinking into today’s decision making.
